Trust is a marketing tool that can’t be bought. When hiring a vendors for a wedding, most couples are flying blind. They know a little about what you do and style, but they are relying on your expertise to deliver an experience they’ll love. This trust can be built from the ground up with a successful blog.
Becoming an expert in weddings is all in the content. Along with the real wedding stories and personal posts, write opinion pieces that are helpful to the couples looking for an expert. Write blog posts about “How to choose the right ceremony location for your intimate wedding” “How to prepare for a winter wedding” or “How to hire a caterer who your wedding planner will love” These expert opinion posts do double duty. First, those are often the questions couples are asking, and googling before they start looking for a wedding vendor. The keywords in these blog posts will generate the highest SEO benefits for driving traffic to your blog and website. And of course, when a couple comes across your blog they will be well informed and feel like you have EARNED their trust. You gave them guidance and free advice before they even picked up the phone. That service is extremely valuable and builds trust.
As you develop your blog as a place people can find valuable information, you will benefit in so many other ways. The media will look to you when they need an expert in weddings, which will get you great PR. Other vendors will look to your blog for expert advice in an area that they aren’t as well versed. They will also refer clients to your blog when they have questions about photography.
After you’ve created a platform that positions yourself as an expert you can start to share your success with other vendors, because as you know by this point, building vendor relationships is the goal. The group of wedding experts in your area will start to be your group of vendor friends and you can take advantage of each others successful platforms as a means to grow your clientele. Offer other experts a chance to guest blog about the ways your businesses overlap or work together. Similarly, offer them a guest blog post written specifically for their business that they can post when they need a break from blogging or want to go on vacation.